Parents unclear about artificial colourings

Do you know what artificial colourings are made from and the ‘real’ effect they have on your children?

A survey has revealed that almost two thirds of parents don’t know the answers to these questions, despite more than 60% noticing changes in their children’s behaviour after consuming foods with colourings – such as hyperactivity, impatience and irritability[1].

It’s no surprise that parents are seeing their children’s behaviour change dramatically after eating foods made with nasty chemicals to enhance its colouring. Scientific studies prove that a diet containing artificial colours will result in increased hyperactivity. But, you can feel confident when choosing Babylicious and Kiddylicious frozen meals for your tiny tots. We make it very clear on our packaging that our delicious and nutritious meals don’t contain any colourings, preservatives or GM ingredients. Just simple, great tasting food.

We came up with the unique idea to freeze all our meals – nature’s way of preserving food – to lock in the goodness that your baby or toddler needs to grow up big and strong. And, with the convenience of frozen, you only use what you need, when you need it – ensuring that nothing is wasted.

Babylicious and Kiddylicious will always be transparent about what goes into its meals – assuring parents that our food really is ‘yummy like mummy makes at home’.

You don’t use additives at home, so neither do we.

[1]Source: Planning with Kids survey, October 2011

posted on 31 October 2011